Born in Kota Tinggi, Johor, Mohamad Anas Zahrin Bin Hj.Atan is the 6th child of 9 siblings. Also known as ‘Annas Easkey’. After finishing high school, he continued his tertiary education in UITM Jengka, Pahang pursuing Diploma in Business Management and furthered in Bachelor in Marketing at UITM Segamat, Johor. Annas did not stop there but continued to further master his craft at London Fashion School where he got his early exposure in the fashion photography world. Soon after finishing his studies in 2009, he started his career as a fashion photographer travelling back and forth to London and Paris for 3 years before coming back in 2013 to finally open his own photography studio in Shah Alam, Selangor.
The inspiration in his art mainly comes from the beauty of the human soul and the extraordinary creation of nature itself, enabling him to capture breathtaking moments in fashion and life respectively. Being exposed to a lot of Victorian architecture during his travels has developed his taste in design and colour palette ultimately prepared him to dominate the local modest fashion industry, after which the company Annas Easkey Empire was born. Following the big success of his own fashion line Ashh&Annas, Annas was definitely a force to be reckoned with when he opened his chain of multi-brand departmental stores across Malaysia called Vendville. Some say he has the ‘Midas Touch’ because of his ability to turn anything he touches into gold, thus the creation of more successful homegrown brands such as Mumu Scarves, V&V, Anasism, and Anasbasic.
Enthusiastic, Resilient, Self-Possessed, Resolute, a selling attitude and risk taker sums up his great personality
COMPANY REGISTRATION NO: 1198334-T
Ashh&Annas introduced its range of affordable and exclusive skirts to the public in 2014. It took the world by storm as thousands of women of all ages flocked to their physical store, creating a frenzy and a massive line causing a heavy traffic jam in Kota Damansara. Since then, Ashh&Annas gained overnight success and popularity with more than 100,000 followers instantly.
The character ‘Abang Kawasan’ was introduced to give voice and personality to the designer behind all the stunning creations, with powerful copywriting as well as effective marketing strategies have gotten women all over Malaysia obsessed and religiously following their every move.
Ashh&Annas has since pushed the boundaries and created more successes with the introduction of blouses, cardigans, pants and latest to the addition, exclusive range.